IAB Canada Annual 360 Media Survey Delivered

We are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research program to assist top Canadian digital media sellers in understanding…

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IAB Tech Lab Releases OpenRTB 2.6 For Public Comment

OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV  IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …

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