Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, data and technology. To help Human Resources (HR) Managers and Executives design a competitive compensation package that goes beyond salary, the report provides insights into:

  • The positions and skills that command the highest salaries across 38 advertising agency roles.
  • What kind of office perks are most commonly being offered; did you know that 20% of agencies allow employees to bring their dogs to work?
  • How agencies are responding to the markets demand for more workplace flexibility.
  • Parental leave top-ups, vacation time allotments and more.

New for 2021

  • In addition to providing detailed national salary information for 38 agency positions, this year we are also including the average and median salary for every position broken out regionally (where available).
  • Based on feedback from survey participants we have included information on agency turnover and retention rates by agency size and location.

IAB Canada Agency members who participate in the salary survey, will receive a full copy of the results.

Salary Survey Reports available for purchase:

  • IAB Canada 2021 Agency Salary Survey
  • IAB Canada 2019 Agency Salary Survey

If you were unable participate in the survey and are interested in seeing the results please contact us at to purchase your copy.

2010 – Canadian Interactive Industry Advertising Salary Guide

The Canadian Interactive Industry Advertising Salary Guide is a document that displays various positions that are common within the industry, alongside their level of seniority and salary range.

Information within the Guide is presented in a simple and easy-to-use Excel spreadsheet format. Both the agency and publisher tabs list functional areas and specific job titles. Users simply roll their mouse over an individual job title to see its general job description. In some cases functional areas, such as paid search marketing and web analytics, are represented in both publisher and agency sections, providing users with a comparison of how different sides of the business compensate similar skills and experience.

Compensation levels included in the Salary Guide – based on an individual’s experience, from entry level to 15+ years – are meant to provide a credible baseline against which companies can compare their own practices and needs. For example, larger organizations may be able to pay at, or beyond, the top end of the pay scales noted in the Guide; whereas smaller companies often combine one or two positions and pay toward the mid-range of the pay scales listed.

All salaries within the Guide are base only, and do not include bonus or commission.

Download The 2010 Canadian Salary Guide (Excel)

2013 National Salary Report – Digital Agencies, Media Publishers/Broadcasters

The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors in the marketing industry:

  • Digital Advertising Agencies,
  • Traditional Advertising Agencies (Digital Positions),
  • Media Companies: Publishers & Broadcasters

As the employment market is dynamic and is continuously changing, companies need to develop a competitive employment and compensation strategy. This project is offered as a hiring and compensation planning guide for Human Resources (HR) Managers and Executives across Canada.

Download The 2013 DERHAK / Georgian National Salary Survey
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