The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!

Please read on for real-life examples of our industry in action.

If you cannot find the case study you are looking for, please reach out to: Research@IABCanada.com

Case Study Index:

    • AI
    • Advanced TV
    • AR/VR
    • Audio
    • Branded
    • Display
    • Diversity, Equality & Inclusion
    • DOOH
    • eCommerce
    • eSports
    • Gaming
    • Native
    • Programmatic
    • Search
    • Social Media
    • Video
    • Omnichannel
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