IAB Canada is Looking for New Board Members

IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the digital media economy in Canada. Celebrate 20 years of Powerful Digital Leadership in Canada by joining the IAB Canada Board of Directors in 2017!…

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Unpacking the “E” in LEAN Ads

Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have…

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Below The Fold – Quarter 1 – 2016

2016 has been off to an exciting start and as we head into spring and summer we’re happy to provide some updates on IAB Canada Activities. Click below to download Below The Fold Q1. This edition features updates on: events,…

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Progress on Ad Blocking Through IAB Global Initiatives

The global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads…

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Simple Actions to Fix Online Traffic Fraud

Online traffic fraud is a hot topic that is well explained in many places. Instead of re-hashing trampled ground, let’s recognize that a couple of simple actions are the base of this problem and propose an interim standard that would…

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IAB Canada at the i_COM in Seville – Day 2

The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming…

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IAB Canada at the i_COM in Seville – Day 1

IAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, CEO of the MRC is here in Seville Spain chairing…

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Spring MIXX 2014 – Results and Tweets

Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet…

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