As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for the next 3-6 months. To generate broad ‘estimated impact’ indicators, our first 2-minute survey went out to IAB Canada’s agency and marketer members during second half of March. To assist responsible reporting of survey findings, the results were immediately previewed, with IAB Canada’s thanks, by our blue-ribbon panel of buy-side leaders who concurred with the findings and added some insights of their own.

COVID-19 is a live situation with agencies/clients conducting daily budget reviews if not more often.


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